Madreterra Science

About Madreterra Science

Madre Terra Science is a professional clinical nutrition company that sells CBD-related products. A subsidiary of Vinco Inc., Madre Terra /science has been around for four decades providing innovative, science-based nutrition to drive positive clinical outcomes. They specialize in nano-enhanced liposomal delivery to provide the best results. They maintain high quality and transparency throughout the processes of sourcing, hemp extraction, quality control, and compliance.

How we did it

Technology

WordPress Woocommerce Astra theme Bootstrap HTML CSS Elementor Contact Form7 Google analytics SEO plugin

Challenge

Building a website to sell Madre Terra Science (CBD) products
Integrating a mobile-optimized theme with a good page speed and page score
Setting up and configuring FedEx as the shipping provider
UI optimization for Cart and Checkout pages

Solution

We proposed to develop the Madre Terra Science site in WordPress CMS because it serves the requirement best
We used the Elementor plugin so that admin can easily make changes and update site information by themselves

Outcome

The outcome is a robust site with features to support Madre Terra Science’s offerings. It can now be easily updated by the site admin with zero dependencies.

Developing an Online Store

Madre Terra Science needed a suitable site to sell their products from. We decided to go with WooCommerce and selected a well-suited WordPress theme for the website with a high page speed. We created basic CMS pages required for a store like About Us, Contact Us, Privacy and Refund policies, etc. On successful store setup and configuration, we configured products and set up FedEx shipping. Payment setup was also completed using a WooCommerce compatible plugin. We also worked on cart and checkout page UI customizations. The new website then underwent quality analysis to compare it with the one on the older platform to ensure that everything works perfectly.

Setting Up Wholesale Account Creation Feature

Madre Terra Science also has a wholesale business model which they wanted to integrate into the new website. This allows wholesalers to directly buy the products in bulk from Madre Terra Science, warehouse them, and resell them. We developed an account creation functionality for wholesalers on the website. On successful verification by the site admin, wholesalers can now start purchasing products from the site.