There were two primary challenges in this project:
- Creating a membership purchase service
- Upgrading its affiliate registration program
Kora Fitness (now ACTAwear) provides athletic gear that helps its customers get the most out of their workouts. Kora has been created keeping comfort in mind because the founders believe that people are more likely to work out if they feel comfortable in what they are wearing.
Apart from selling fitness wear, Kora plays an active role in giving back to the community. The four dots that can be found on almost all Kora clothing signifies 4 major social charities that Kora gives back to with every purchase – water, child cancer, sex trafficking, and mental health. The founders stress the importance of becoming a great person along with becoming a great athlete.