Intelligent Gourmet prepares and sells fresh meals, juice cleanses, and artisanal kitchen goods geared toward healthy living. These products are retailed through their café-cum-store in Tampa, Florida. The products are roughly categorized into two types – Grab-&-go and Shelf-stable items. Grab-&-go products include salads, burgers, wraps, etc. which need to be picked up from the store. Some of these items are categorized as Weekly Specials which are prepared based on customers’ food choices, weight goals, etc. and need to be pre-ordered. Shelf-stable items, on the other hand, include bakery products, etc. which are shipped to the customer. Some Shelf-stable products like lifestyle products, infused candles/honey, jams, etc. are shipped across the US.
When we met the founders, Linda and Patrick Baldwin, the Intelligent Gourmet website did not have an online ordering functionality. The site was being primarily used to display the products they sell. As their technology partner, we helped them build an online store for retail products and a wholesale section. The goal of the project was to have all the customers, orders, inventory, and payments to be maintained through an online system.
Adding online selling capabilities to the showcase website with wholesale and D2C selling.
We leverage the WooCommerce platform and several premium plugins to set up a customized D2C online store with a wholesale subdomain.
All the aspects of the business - from customers and inventory to orders and payments are now being seamlessly maintained through the online system.