BigCommerce Helps Human-I-T Bridge the Digital Divide While Protecting the Earth from E-Waste.
It was in 2012 spurred by an unnecessary trashing incident of a virus-infected laptop that IT technician, James Jack and his friend, Gabe Middleton found one simple solution to two problems. Human-I-T was built out of the need to reduce electronic waste by refurbishing and redistributing it to families in need.
The non-profit aims to reduce the digital divide by providing access to devices, internet, tech support, and digital skills training to low-income communities at reduced prices. These devices are accumulated by approaching corporations to donate their decommissioned laptops, printers, hard disks, etc. that would otherwise go to landfill.
Human-I-T’s humble beginning from a 50 square foot-lobby and razor-thin margins has now developed into a company with 150+ personnel and headquarters in L.A. But as the company scaled, it outgrew its proprietary e-commerce platform which was no longer able to support Human-I-T’s growth initiatives. This is where Codaemon came in to bridge this gap so that Human-I-T could continue bridging the other, bigger ‘digital’ gap.
Human-I-T’s proprietary e-commerce platform could not support the company’s advanced feature requirements such as multi-step checkout, subscription services, integration of third-party software, etc. As a result, it was impeding the company’s growth and hampering customer experience to a great degree.
The natural plan of action in this situation was replatforming. Given the unique requirements of Human-I-T, BigCommerce turned out to be the most suitable platform due to its flexibility and support. A migration journey was mapped out and the custom builds were developed and integrated in the new store.
20,000 user accounts, 117 products, and 9 categories migrated to the new BigCommerce store in a record time of 2 months with zero downtime, zero customer complaints, and traffic recovery within three months of going live. With a new website, Human-I-T’s growth plans are now unstoppable. The customer journey on the new website is consistent, accommodating of Human-I-T’s user type, and serves its purpose well. BigCommerce’s ecosystem adds scalability and innovation along with great customer support that will help Human-I-T on its road to making a difference.