The Leafy Basket sells grocery and farm-fresh produce in multiple locations across New Jersey through its online store. The site has hundreds of bakery, deli condiments, fruits, vegetables, and dairy products that users based in New Jersey can select from. The products are delivered directly to the customer’s doorstep at their scheduled time.
The House Office is a UK-based company that sells home office furniture online. With the pandemic-induced lockdown in place across the world, many employees had to resort to working from home which generated a demand for transitional furniture that works for a home-based office setup. The House Office specializes in handmade furniture that helps create a comfortable home office environment.
Kora Fitness (now ACTAwear) provides athletic gear that helps its customers get the most out of their workouts. Kora has been created keeping comfort in mind because the founders believe that people are more likely to work out if they feel comfortable in what they are wearing. Apart from selling fitness wear, Kora plays an active role in giving back to
Max Challenge is a 10-week body transformation system. The company is run by founder and CEO, Bryan Klein. With 70+ locations in the north-eastern region of the USA, the company has a line of fitness supplements that were previously distributed through brick and mortar locations. Codaemon successfully helped add an online arm to their business.
The pandemic brought to the fore the vulnerabilities of the supply chain and tested the abilities of businesses to adjust rapidly. B2B e-commerce had been hit badly causing them to lose consumer trust and affecting their business continuity. As a result, wholesalers started expanding into a B2C model to create additional modes of revenue. One of them was a women’s