In the era of steep competition, customization is key to success. As e-commerce experts, we help businesses meet their goals by planning, designing, developing and marketing successful stores on Shopify and similar platforms. Here’s a quick look at some of the challenges we have overcome.
Are you using an e-commerce platform that is right for your business?
If you are still using a traditional proprietary platform for your e-commerce business, you could be missing out on a lot. Here’s why:
E-commerce is expanding rapidly. Platforms like Shopify, Magento etc. have surfaced over the years to support this trend. With a large number of businesses setting up shop on these, competition peaked. So, platforms like Shopify shed their humble beginnings to evolve into more powerful solutions with new features and apps developed and added by their global teams of developers. Some of these include integration of Facebook Shop, umpteen payment gateways, new digital marketing and monetization techniques etc. As a result, proprietary solutions could no longer keep up with them. This is exactly why we took a decision to migrate the huge proprietary e-commerce system of our client, Kill The 8, to Shopify. We have successfully migrated 200 stores with 80,000 products and 10 million customers along with providing a variety of customization solutions.
Can you host multiple shops within a single Shopify Shop?
That may be a challenge, but it isn’t impossible for us.
While working with our client, Kill The 8, we faced a challenge of hosting multiple brands on a single Shopify shop. The problem with this was that the brands could end up losing their exclusivity and risk using the same theme as the others for displaying their products. To overcome this, we customized the liquid templates in a way that enables each brand to retain its footprint right from the landing page to the Thank-You page.
Can you take Shopify to where it has never been?
You must have heard of associating one Facebook shop to one Shopify store. Would you be surprised if we told you that we have not only achieved hosting multiple brands with their identities intact in one Shopify shop but have also connected each brand with its respective Facebook shop?
The concept of having one Facebook shop for every Shopify shop did not support the requirement of our client, Kill The 8. This website houses multiple brands under one roof supported by one backend code. Each brand’s presence on Kill The 8 needed to be supplemented by separate Facebook shops linked to their individual Facebook accounts. So one shop wouldn’t do the trick. But our developers are always one step ahead and have made this possible. Now every brand on Kill The 8 can be reached directly by their followers from the Facebook shops on their separate pages.
How would you take your product worldwide with Shopify’s policy of single-currency transactions per shop?
A Shopify shop allows transaction in only one currency. However, a merchant with his/her business spread across multiple countries may like to provide customers with the option to transact in his/her native currency. We have made this possible by setting up multiple Shopify shops, one for each currency, with all the shops synced with each other in terms of products, orders, and inventories using Shopify API. The merchant now has the advantage of adding or updating products and inventories in only one shop and that would propagate automatically to the rest of his Shopify shops.
How would you achieve a single page checkout even on Shopify?
Shopify does not permit customization of the checkout experience beyond a certain limit. So we built a fully customized checkout section for our client, Truniagen, on a separate web server. This redirects the buyer from the Shopify cart page to the custom checkout page along with all the cart details, thus providing a seamless user experience
How would you give your vendors access to their share of business on Shopify?
When a Shopify/Magento/Opencart shop hosts multiple brands, it becomes necessary to provide each brand owner with a console to monitor and preview sales pertaining to his/her brand. To make this possible for our client, Kill The 8, we built a client portal where each brand owner has his/her unique log-in credentials to view the details of only his/her online store. We used the API of the e-commerce platform (that we created the store on) to fetch product, customer, order and inventory details from the brands’ online shops into the client portal.
Why do you need to have an exclusive mobile app to sell your products?
A merchant on Shopify or Magento would like to have his own mobile app for several reasons. One strong reason is the ability to send discounts and offer information via push notification. Another reason is the ability to conduct an accurate and drilled-down analysis of customer behavior. To facilitate this, we have built a ready-to-plug-in mobile app that can be personalized and tied with Shopify or Magento or any popular e-commerce platform in no time.
Why does A/B testing matter for revenue growth?
Having just an e-commerce platform is not enough. You need to give your users a pleasing and seamless experience to make it work for you. There is no one guide or formula for providing the most effective user interface. Hence, we have implemented several methodologies like A/B testing and created effective conversion funnels to optimize conversions for our clients.
How do you link your e-commerce platform to all your enterprise software?
Many merchants use desktop software like Quickbooks for invoicing and Canada Desktop for generating shipping receipts. To support this, we have written apps for transferring data from online shops to such desktop software.
Can your IT infrastructure support a sudden spike in traffic from a promotional offer?
If it is a standalone Magento installation or a proprietary software that you use for e-commerce, we can build you an affordable infrastructure that would have the ability to scale itself based on traffic. We have accomplished this for our client, Truniagen.
Have you considered opening a store on Facebook?
Even if you are not on Shopify, we can have your shop displayed on social media networks like Facebook where your followers can check out the new products and buy them without having to leave Facebook. Our developers have implemented this for our client, Kill The 8.
Why would you limit your sales to only one channel and be invisible to users on other channels?
One of our clients, Rainvac, had been using an OpenCart e-commerce platform for some years. But he wanted to sell his product line on Amazon, e-Bay, and Overstock as well. However, he wanted to use the OpenCart platform for fulfillment of all his orders. Hence, we used Amazon, e-Bay, Overstock web services/webhooks etc. to sync the orders and shipping information in real time with Overstock. This has enabled the client to administer one platform only while selling his products on multiple platforms.