Prisma Health is the largest non-profit healthcare provider in South Carolina with the merging of Greenville Health Systems and Palmetto Health. Because of the merger, a number of areas in Prisma’s web presence required rebranding.
With Prisma Health getting ready to kick-off their physician recruiting program, the lack of appropriate of branding in the website which had retained the branding and language of Greenville Health Systems, would have caused confusion for users. It would lead to a poor and disjointed experience for potential recruits.
We created a new site from scratch for Prisma Health and set up the new Prisma Health branding in all pages according to the content department by referring to the Prisma Health section present in the then existing site (https://hsc.ghs.org/education/gme/). We also implemented SEO redirection so that users can see the newly developed Prisma Health site.
This enabled the client to easily work on the newly developed website and update branding, content, department details without any hassles from time to time from any location.